“LRP is an extremely powerful concept - for players and coaches - and is a major factor in the achievement of consistent success at the top of any sport. This is a top book by a top coach.” – Judy Murray


Learn about the following:
Difference between belief and confidence
Desire and how it grows with help to understand levels of desire
Weapons – the key to success
Locker room power – how to build it and how to keep it through identity
Humour and enthusiasm the food energy of champions
The difference between man and woman in building self-esteem – practical ideas to use

“We all know this aura exists. What I like about this book is that you give it an identity.” – Tim Henman

Think of the most successful athletes of all time and almost every one of them has a certain invincibility and aura to the way they go about their business and present themselves to the world. Sometimes mistaken for arrogance, this self-belief is essential in succeeding in professional sport – and in every day life. There’s no doubt that talent plays a part, but the best believe they’re the best and, perhaps more importantly, they make their opponents believe they’re the best too.

International Tennis Coach David Sammel, has named this aura Locker Room Power (LRP). David has been successfully instilling the theory of Locker Room Power to serve players well on and off the court for many years, utilising his vast experience, knowledge and understanding of the mental aptitude required to succeed as a professional sportsperson.

David Sammel has now decided to share the theory of Locker Room Power in his first book Locker Room Power: Building an Athlete’s Mind. Primarily aimed at athletes, coaches and anyone who want to be achieve at the highest level, whether it be in sport or business.

Locker Room Power: Building an Athletes Mind will help you identify the key factors you need to consistently perform at the highest level, exploring the impact LRP has on your performance and how to create that all-important psychological edge over your opponents.

David is a high performance coach and motivator of athletes and coaches. He specialises in creating a competitive edge through the mind. The work is based on empirical evidence and practical methods that have helped athletes succeed. The book is not for everyone! Only read Locker Room Power if you are interested in:
- Looking into the "mirror" with a desire to improve.
- Ambitious
- Enjoy honest work with the patience and understanding that all good things come to those who stick to a process, a map leading to the end vision (which usually gives birth to the next vision
- Want to learn how to 'Tackle each challenge without panic'
- Need inspiration that is practical and not fluffy.

David still works the world tennis tour and coached players at every Grand Slam from Junior Champions to top 100, several of whom have represented their countries in Davis Cup and Fed Cup, including Wes Moodie, the 2005 Wimbledon doubles champion.

His passion is excellence through bravery of thought, helping people achieve more than they believed possible, converting hopes into reality. He believes that He needs to keep working at the highest level to keep his focus and knowledge current. He loves doing the workshops as these emphasise the importance of application. Presenting sharpens the pathway of converting complexity into simplicity ~ a key to teaching!

Visit www.lockerroompower.com for further information.
In taking the time to read this book, you can create your own LRP!