The Social Media Survival Guide for Political Campaigns provides the new toolkit for success—from pitfalls to avoid to practical baseline tactics—that every campaign communicator must understand in order to affect a winning election, including:

Why today’s campaign manager must understand how social media tactics can grow rapid support and propel a candidate’s chances for victory

How to strategize a candidate’s positioning and create a personal brand that showcases core issues and campaign messages

How to engage online support for offline effects in the form of volunteer support, fundraising, the Online Townhall, voter turnout and more!