The Squirrel Wipe project is designed to get road runners, obstacle racers, hikers, and other outdoor enthusiasts on the trails. Robillard uses unorthodox methodology developed through endless self-experimentation to teach the basics of trail running, ultrarunning, and basic survival skills.

The book was written to closely approximate a drunken conversation at a local pub. Robillard routinely tackles sensitive topics like the pros and cons of genital shaving, methods to get rid of annoying partners, and the art of wilderness defecation. This book breaks the mold of the stuffy, academic approach many books take when covering the sport.