Ever wanted to start a skate shop but didn’t know how? James Himsa writes a manual for those that want to stick to the DIY culture of skateboarding. If you want to build a shop, you can start online and do so on the cheap. With this guide, you will have a basic run down of how to start a simple skate shop, using as little as a few hundred dollars, online. You will also get vital information about where to source product, when to scale up, and proven tactics for marketing, and succeeding with skateboarding. If you’ve wanted to start a skateboard shop but thought you needed six figures, this books is for you.