IS IT POSSIBLE TO…
• Address the #1 reason mobile apps fail: the lack of market need for their product?
• Create clean, consistent mobile interface that also reflects your app's unique personality?
• Finish innovative mobile design in less than 3 weeks, with complete confidence that it works?

Indeed, and much more. All At the cost of… About $1.

The $1 Prototype is the result of five years of obsessive quest to perfect a lightweight mobile design methodology. It contains the collective wisdom of more than 50 events, workshops, and university courses in 10 countries and intensive design work with Fortune 500 clients and startups, which resulted in multiple featured apps in both Apple App Store and Android Play Store. From Silicon Valley to Tel-Aviv and Dubai, Greg Nudelman, author of 4 mobile UX design books, fixated on one question:

For all things mobile, what’s the most effective way to produce a design that works?

Hundreds of case studies later, this book contains the answers.
From Android Material Design and iOS8 to Responsive Web Design (RWD) — it’s all here, and it all works.

YOU WILL LEARN HOW TO:

ENVISION:
• Ask the why: 'are we building the right product', before the how: 'how to build the product right'
• Translate insights from research into design decisions for a brand new or existing product or service
• Avoid the common traps that block teams and start-ups from pivoting, especially with opposed business objectives

PROTOTYPE:
• Style your app or website with the right style for a given component (Spinner, Toolbar, Search, etc.)
• Save *months* by designing and prototyping at the same time
• Escape the clutches of a "Windows developer" mindset and focus on the unique UX features of mobile-first solutions

TEST:
• Inject the focus on customer outcomes into the core of your team or client relationship
• Keep user research lean, accessible and readily available... while eliminating overhead
• Ensure that the right people are aware of the results at the right time
• Ensure that you remain the project designer, even when everyone "knows" UX

COLLABORATE:
• Help your team create a joint set of goals, so decisions come from a shared perspective
• Encourage lean "from the gut" calls, while avoiding intractable arguments
• Implement lean user feedback into an agile sprint
• Phase-match the UX design efforts with code development so they can inter-dependently create together

This book is the only reference you need to experience first-hand how to "do it all" for our product teams: how to keep your deliverables manageable, keep all of the project "balls" in air, how to communicate results, how to "train" your team so the easy stuff is tackled... and you can work on the creative, fun, HARD STUFF!

And that’s just the tip of the iceberg. The book uses a unique "Question & Answer" format to answer 31 key questions, and provides 4 real-world case studies and hours of live-action video.

The techniques in $1 Prototype are the EXACT SAME techniques used by Google to create the Material Design "Digital Paper" and to instruct their very select group of startups at Google Ventures. And now you can take these lean, modern mobile innovation techniques and apply them to your own project.

You don’t need expensive design software, time-consuming deliverables and extensive documentation. You need simple, compelling UX techniques that produce immediate results.

That’s exactly what The $1 Prototype delivers.