This book provides a blueprint to establish a robust and proactive digital communications presence that will enhance a company’s corporate objectives while managing existing online commentary across key stakeholder groups.

The information in Digital Corporate Communications: The Fundamentals of Building Your Company's Digital Public Relations Department not only provides a ‘what to’ but a ‘how to implement’ strategy for the benefit of a corporate communications team, reducing reliance on external consultants and maximizing use of existing internal resources.

Quick, concise, full of information and to-the-point, this book is a primer for building a digital communications department and creating a harmonized online communications strategy.