A comprehensive book about the video game industry. The book discusses, in detail, the life cycle of a video game from conception to distribution, including how game production, marketing, and sales teams work together to launch a successful product. Deal making,intellectual property,and other regulatory issues are also covered.
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Major topics are:
I. Genres and Platforms,
II. Game Production,
III. Publishing and Industry Economics,
IV. Ancillary Opportunities,
V. Intellectual Property, Contractual and Regulatory Issues.